Sample business letter on Marketing Plan

A Marketing Plan (also known as an Action Plan or Marketing Strategy) is a written plan that specifies the marketing goals and objectives to be achieved over a specified period of time. It also includes the strategies to be used to achieve these marketing and promotional goals. This particular plan offers many examples of tried and tested marketing techniques that you can apply to your particular business situation. By following the detailed instructions in this plan, you will be in a position to create very compelling marketing campaigns.

This is one of the most detailed and comprehensive marketing plan templates available on the market, with 39 pages of material designed to guide you through the steps of creating a winning marketing plan. This template will undoubtedly help you prepare an exceptionally strong and complete strategic marketing plan, pushing your business ahead of the competition!

Document Content

EXECUTIVE SUMMARY
1. SITUATION ANALYSIS
1.1 Industry Analysis
1.2 Sales Analysis
1.3 Competitive Analysis
1.4 Customer Analysis
1.5 SWOT Analysis
1.6 Analysis of Marketing Activities (if applicable)

2. OBJECTIVES
2.1 Corporate Objectives
2.2 Marketing Objectives

3. MARKETING STRATEGY
3.1 Market Segmentation Strategy
3.2 Targeting Strategy
3.3 Product Life Cycle
3.4 Potential Strategies
3.5 Core Strategy

4. MARKETING PROGRAMS
4.1 Marketing Mix
4.2 Loyalty Programs
4.3 Customer Service & Support
4.4 Market Research
4.5 Personal Selling
4.6 Trust and Credibility
4.7 Trade Promotions

5. IMPLEMENTATION PLAN
5.1 Product Design and Development
5.2 Marketing & Sales
5.3 Distributors
5.4 Resource Requirements
5.5 Scheduling

6. PERFORMANCE EVALUATIONS AND MONITORING
6.1 Monitoring Ad Campaigns
6.2 Sales Analysis
6.3 Profit and Loss Statements
6.4 Meeting Schedule
6.5 Customer Profiling
6.6 Salesforce Evaluation

7. FINANCIAL INFORMATION
7.1 Financial Capsule
7.2 Financial Assumptions
7.3 Budget
7.4 Sales Projections (5 years)

8. CONTINGENCY PLANS
8.1 Symptoms of Failure
8.2 Alternative Strategies

APPENDICES