For people who want to do the business planning, please refer the following is the table of content you must have for prepare you business planning proposal.
Table of Contents
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Statement of Confidentiality & Non-Disclosure 3
Executive Summary
Business Description
Products and Services
The Market
Competition
Operations
Management Team
Risk/Opportunity
Financial Summary
Capital Requirements
1. Business Description
1.1 Industry Overview
1.2 Company Description
1.3 History and Current Status
1.4 Goals and Objectives
1.5 Critical Success Factors
1.6 Company Ownership
1.7 Exit Strategy
2. Products / Services
2.1 Product/Service Description
2.2 Unique Features or Proprietary Aspects of Product/Service
2.3 Research and Development
2.4 Production
2.5 New and Follow-on Products/Services
3. The Market
3.1 Industry Analysis
3.2 Market Analysis
3.3 Competitor Analysis
4. Marketing Strategies and Sales
4.1 Introduction
4.2 Market Segmentation Strategy
4.3 Targeting Strategy
4.4 Positioning Strategy
4.5 Product/Service Strategy
4.6 Pricing Strategy
4.7 Distribution Channels
4.8 Promotion and Advertising Strategy
4.9 Sales Strategy
4.10 Sales Forecasts
5. Development
5.1 Development Strategy
5.2 Development Timeline
5.3 Development Expenses
6. Management
6.1 Company Organization
6.2 Management Team
6.3 Management Structure and Style
6.4 Ownership
6.5 Board of [Advisors OR Directors]
7. Operations
7.1 Operations Strategy
7.2 Scope of Operations
7.3 Ongoing Operations
7.4 Location
7.5 Personnel
7.6 Production
7.7 Operations Expenses
7.8 Legal Environment
7.9 Inventory
7.10 Suppliers
7.11 Credit Policies
8. Financials
8.1 Start-up Funds
8.2 Financial History and Analysis (current businesses only)
8.3 Current Financial Position (current, takeover or franchise businesses only)
8.4 Operating Forecast
8.5 Break-Even Analysis
8.6 Balance Sheet
8.7 Income Statement
8.8 Cash Flow
9. [Offering OR Funding Request]
9.1 Offer
9.2 Capital Requirements
9.3 Risk/Opportunity
9.4 Valuation of Business
9.5 Exit Strategy
10. Refining the Plan
10.1 For Raising Capital
10.2 Refine According to Type of Business
11. Appendix
